Target Audience and Demographics.

When looking at our film we came to a group conclusion about the Target Audience we looked at a few films that were very similar to ours. We really focused on the James Bond films, they are very similar to the kind of plot and characters that we feature in our intro. In terms of Percentages and Demographics Casino Royal  in Particular was a 60% Male viewing audience and a 40% Female viewing audience. The 60% male audience are very much drawn into the cars the guns and the women, its a typical male fantasy to drive beautifully crafted cars with stunning women in the car with you, so james bond does wonders for the male viewers. The appeal for 40% women is majorly Daniel Craig who is the attractive male lead who draws a large female gathering. For our intro we are using the same demographics 60M/40F our film is definitely more male orientated however its not all action and is driven by a story line that is alluring to both Males and Females. Our Film is not targeted at a niche Audience its is geared towards appealing to the masses. However our main audience age boundaries are 16 to 45 year olds. Its very action packed so would automatically appeal to the younger members of the spectrum, but as audience grow older they start to look for more in a film rather than just an action packed thrill ride. This is why the older members will appreciate the more intricate plot behind the action.